![]() ![]() They’re rolling changes out to thousands of properties at a time for meaningful testing. More importantly, they’re not doing it on a case-by-case basis. They’re using every tool at their disposal (and sometimes inventing new ones) to attract travelers and turn them into guests. None of them are simply rubber-stamping listings and waiting around for bookings. The fact is that every one of these rental marketplaces is constantly trying to improve, testing how to sort and rank their listings, testing changes to page layout to increase conversion, launching programs to improve the guest experience, and much more. It’s never been easier to list and market your property on websites like Airbnb, Vrbo, and others, right? A few photos, a decent write up, and you can just sit back and count money. ![]()
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